If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
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Not to be confused with CMKY, the perfume, CMYK stands for Cyan, which is a type of blue, Magenta, which is a sort of mix between pink and red, Yellow, and Key, which is black. CMYK is also known as a Process Colour or the Four Colour.It is the standard color model used in offset printing, or for full colour documents. Another type of model is the RGB. RGB stands for Red, Green, Blue, and works on a completely different setting than CMYK. This is due to the fact that CMYK is a subtractive model, while RGB is an additive one.Most people are not even aware that these two models exist, or that their computer even thinks about these things. However, in the world of desktop publishing, these two different types of color models are essential knowledge to the know how of a design. To switch a design/image from one to the another might not cause too much of a change on your screen, but when it comes to the print out, the shades will be hugely different in comparison. CMYK uses half tones to mix the other colours, where as RGB does the standard colour arrangement we learnt as children; ie: mixing red and blue will equal purple.CMYK is generally used mostly for print outs, as the colour and saturation is better then on the RGB. However the latter is better when it comes to presenations on the computer.For people that are in the industry or work with computers, knowing the difference or knowing about CMYK is common knowledge. The way people incorporate it into their conversations would make a person who didn't know, not want to ask as it does seem and is becoming standard knowledge. You might as well ask why is the sky blue (although most people don't know the answer)But there is a whole other side to CMYK, which involves light, wavelengths and other dimensions. However, the only people who generally know about this are ones that are involved in the printing industry. The computer and designer industry has never affected our lives as much as it does today. Knowing such terms as CMYK, RGB and even DPI (Dots Per Inch) has become just as important as knowing the latest news and when lunchtime is.And if you are as lucky as myself, with your parents giving you the initials, CMY in your name, jokes such as "you are just one colour short of an International colour chart" haunt you for most of your life.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
The Language of Colors For Offset PrintingHere is a quick guide on the different types of printing processes to help you decide which style is best to print your marketing piece.Offset Full-color offset printing involves taking your artwork file and creating a "plate" for each of the four process colors - black, cyan (blue), magenta (red), and yellow. Though you see many colors in the finished product, only these four colors are used (also referred to as four-color process). These plates are loaded onto the printer and, one at a time, transfer the process colors to paper to create your finished product. Choose offset print if: o You are printing full-color, high quantity - usually over 1000 pieces. o Your job bleeds (images/color go off of the edges of the paper). o A high-quality piece is important in the final product. o You can wait 7-10 days plus any ship time.Digital Digital produces a much higher quality piece than a color copier, and is similar to offset printing quality. This process can print to large, high-quality and heavy weight paper stocks. Traditional printing plates are not used, and these systems can merge lists and addresses to personalize each piece as it passes through the press.Digital print is best if: o Only smaller quantities (under 1000 pieces) needed. o You are printing full color and especially if it bleeds. o You can wait 5 days plus ship time.Color Copy Some print shops have high-speed color and black and white copiers that can produce decent results. As with most copiers, you are limited by the size and thickness of your paper and the color quality that is reproduced. You may not get a 100% color match all of the time. This could be critical when your logo or branding colors need to show consistency in your marketing pieces. Color copies are a good choice when: o Only a small number of pieces are needed. o The quality of the piece is not critical. o Your piece does not bleed. o You can wait 1-2 days plus any ship time.Keep in mind that the digital art file you provide for printing may also impact the style of printing you can choose.
Color copies are best when they come out of a new (latest technology) machine.
Marketing Prints and color copiesEnvelope printing can play a significant role in the promotional campaign of a company. Many companies try to reach prospective consumers or clients through inexpensive postal mail. However, in this kind of advertising, the envelopes that carry the promotional leaflets and letters play a significant role in attracting the client's attention. Thus the envelopes need to look attractive. Envelope printing comes in handy here. By having envelopes custom printed by printing service providers, companies can have those customized as per requirement, with motifs, names printed in designer fonts, and a whole lot more. The list of customizations is seemingly endless. If you use envelope printing as a promotional tool for your business, there are some things that you should always keep in mind. These include:1.Envelopes need not always be printed in a plethora of colors. Most people don't realize that drenching envelopes in color does not always guarantee the customer's undivided attention towards those. Stylish fonts and interesting motifs can make even envelopes printed in black and white stand out in a crowd of envelopes. Mail based marketing benefits most from envelopes printed in designer fonts with elegant motifs and pictures on top. Make sure that the name of your organization is clearly readable.2.Choose envelopes made of strong paper. Envelopes that get tattered or torn easily are not a good idea. After all, the envelopes are the client's window into your company. Making the client form a good impression about the company is the reason those envelopes were sent in the first place.3.Envelopes are of various types and it is important to choose the right kind of envelope for the right task. Business envelopes are good for promoting new business ventures or special offers that a company might be running during the time. Window envelopes are good for social announcements, or for promoting not-for-profit projects. Specialty envelopes are good for sending product samples, and promoting individual products in a focused manner. Specialty envelopes can also be used to request a customer's feedback on a certain product or service. These can also be used to send short surveys to learn the customer's feedback on a certain product or service. Use the correct type of envelopes for your mail based campaign. It will be more effective. These points should help you choose the right kind of envelopes for a successful mail based marketing campaign. Choose the right type of envelope, have it printed well, and continue towards gaining a larger client base than ever before.