If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
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Not to be confused with CMKY, the perfume, CMYK stands for Cyan, which is a type of blue, Magenta, which is a sort of mix between pink and red, Yellow, and Key, which is black. CMYK is also known as a Process Colour or the Four Colour.It is the standard color model used in offset printing, or for full colour documents. Another type of model is the RGB. RGB stands for Red, Green, Blue, and works on a completely different setting than CMYK. This is due to the fact that CMYK is a subtractive model, while RGB is an additive one.Most people are not even aware that these two models exist, or that their computer even thinks about these things. However, in the world of desktop publishing, these two different types of color models are essential knowledge to the know how of a design. To switch a design/image from one to the another might not cause too much of a change on your screen, but when it comes to the print out, the shades will be hugely different in comparison. CMYK uses half tones to mix the other colours, where as RGB does the standard colour arrangement we learnt as children; ie: mixing red and blue will equal purple.CMYK is generally used mostly for print outs, as the colour and saturation is better then on the RGB. However the latter is better when it comes to presenations on the computer.For people that are in the industry or work with computers, knowing the difference or knowing about CMYK is common knowledge. The way people incorporate it into their conversations would make a person who didn't know, not want to ask as it does seem and is becoming standard knowledge. You might as well ask why is the sky blue (although most people don't know the answer)But there is a whole other side to CMYK, which involves light, wavelengths and other dimensions. However, the only people who generally know about this are ones that are involved in the printing industry. The computer and designer industry has never affected our lives as much as it does today. Knowing such terms as CMYK, RGB and even DPI (Dots Per Inch) has become just as important as knowing the latest news and when lunchtime is.And if you are as lucky as myself, with your parents giving you the initials, CMY in your name, jokes such as "you are just one colour short of an International colour chart" haunt you for most of your life.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Envelope Printing - Everything You Never Knew You'd Have to Know - Part 2Using Envelope Printing to get Envelopes Opened!Envelopes are often an overlooked aspect in mail shot marketing, as people rarely consider envelope printing to help ensure people actually read the sales letter contained inside. That sales letter is useless, unless people actually open the envelope to read it.A good way to get an envelope opened is to print teaser text on the envelope, a question, a hint, or a promise, that is answered in the literature inside the envelope. To do this on a large scale, you will need to find a good envelope printing company, or get a very tired arm writing teaser text on every envelope! Another thing you can do is add color to your printing design, anything that makes it stand out from the other envelopes that arrive by post in the morning. Go over the top and it will look like junk mail, but something simple and intriguing will do wonders.All in all, printing is an important part of your overall mail shot marketing plan, so don't overlook it. The more envelopes that are opened, the more successful contacts (and sales) you will make.Your wonderfully conceptualized and artfully produced mailing package can stop dead in its tracks at the US Post Office if anything is outside USPS specifications. This could be because of size, aspect ratio, thickness, contrast between envelope paper and ink, information showing through the window, and any and all address information, teaser information, etc., printed anywhere on the envelope. Do yourself a favor. Make sure your printing company knows all the specifications and requirements so that your printing job will be successful and useful.
Color copies are best when they come out of a new (latest technology) machine.
Envelope Printing - Impressing New ClientsGetting the Envelopes PrintedOnce you have youre envelopes picked out, you need to figure out how to get your design printed on them. Sounds easy right? It will be much easier if you know a few key points about envelope printing.Some Folks to Know: The Pre-Press DepartmentNow that you've made your way past the fast talking (but hopefully friendly) sales rep, you may have to talk with another type of envelope enthusiast -- the Pre-Press department. While not as intimidating as speaking to an ink-covered pressman in the middle of a loud warehouse, pre-press workers are still pretty techincally involved and close to the front lines. They may sit at computers all day like most office workers, but they will spout out print jargon you've never heard. Someone in the department is bound to have some customer service skills, so you can usually ask for some clarification. Going through your sales rep for artwork issues is not usually a good idea, because they often do not have any artwork training.Your artwork will always come to pre-press if it is new art or if anything has changed with the art. They get it ready for the presses by making sure all the colors separate properly, that you've complied with postal regulations, and that your design is actually printable (some things are not!). They get the artwork to a point where it can be printed on plates, which will be inked, put on the press, and used to print your envelopes.Pre-press can also make changes to your art if necessary, in the event that you cannot make the changes yourself. Some changes may incur fees, but you should be notified of these. Most pre-press departments also handle typesetting. If you have absolutely nothing, they can at least type up an address for you, in the font of your choice and stick it on an envelope!Postal RegulationsI know this ruins the fun, but before you print a design on an envelope, you must make sure it fits within the U.S. Postal Service's regulations. If you are ordering envelopes for a business, you will more than likely be mailing multiple pieces at one time. Failure to comply with regulations can result in the return of your mail, or additional charges from the post office. You can get away with some wacky designs if you are planning to pay First Class postage for every piece. But in order to qualify for discounted bulk rates, you had better listen to what the man says! We will attempt to warn you of some of the pitfalls here, but you should contact your local post office with any further questions (the USPS website is not very helpful).The Major Postal Regulations Pertaining to Envelopes: The OCR Read Area -Your address on the reply envelope needs to be within the area that the postal machines read. This is called the OCR read area. If you are unsure whether your address fits, you can go to the post office and look at one of their plastic templates. Your printer probably owns one of these templates and can make sure you are within the read area. However, if you design the address too big or otherwise out of the area, pre-press may have to shrink it or move it for you, which could result in charges. The Return Address - Most return addresses will fit within guidelines, but if you have a particularly large logo in the corner, plus an address underneath, the address may be "out of postals" as we call it in the biz. This is usually OK in most cases. In fact if you are paying first class postage you can put it anywhere on the left or even on the back flap. But if you plan to send bulk mail or pre-paid postage, you had better comply with regulations! Your logo may have to be shrunk to fit the address up into the corner, or you can move the address to the right of the logo so you don't have to lose any size from your precious design. All this is because the bottom line of the address (city, state, zip) needs to be at least 2-3/4 inches from the bottom of the envelope, because that's where the readers will look for it if your bulk mailings get returned. FIMs and Postnets - Also known as "those lines at the top" and "barcodes," which need to go on some reply envelopes. The FIMs (facing identification marks) help the post office identify what kind of mail is being sent, and the postnets are a barcode for your ZIP+4 code. Find out what kind of FIM you need (or if you need one at all), and provide an accurate ZIP+4 to get a postnet. If you don't have the software to make these yourself, pre-press can make them for you (for a fee). These need to fit into their own read areas, with a much smaller margin of error than address info. Pre-press can put them there, but make sure you don't have background designs all over the envelope that are going to conflict with printed codes and other important stuff. Save the fancy designs for the mailings inside the envelope! Business Reply Mail and Postal Indicias - If you are a big business you've probably done BREs and have your own pre-paid permit number. If this is all Greek to you, than it would be best to contact the post office if you are interested in Business Reply Mail or other types of pre-paid postage. If you get a permit number and have no idea what to do with it, pre-press can make an indicia (the little thing in the corner that says POSTAGE PAID US PRE-SORT PERMIT NO. blah blah...) or a BRE graphic for your envelope (again, for a fee). They can also make you one of those little indicias that tells your customer PLACE STAMP HERE, just in case your customers are the kind that forget things like that... Ok, you can stop sweating now. Most of this wont apply if you are just a little guy getting #10 envelopes for regular mailings. Now we can move onto the fun part.Your Return Address DesignBy far the most common thing printed on an envelope is a simple return address, sometimes with a logo. Aside from the return address information above, there are a few things that you need to pay attention to as far as the printing process goes. The edge of the envelope - Depending on how many colors you are printing, you can put your logo at different distances from the edge. For 1 or 2 colors, you can get it as close as 1/16 inch from the top and left sides, although 1/8 inch is usually recommended. The press has what we call "bounce" which means very small distances can't be guaranteed to stay true, and your logo might end up going off the edge. For 3 or more colors, a different type of press is used, and you may need to put the logo up to 3/8 inch from the edges. The white space around the logo is used for what we call a "gripper." The 3 color press needs an edge to grip to pull the envelope through the press. Check with your printer to see how much room you need. If your logo is already set up and it needs to be moved away form the edge, your printer can usually do that for you without a fuss. Bleeds - Many logos include a square of color or another design behind the text that goes off the edge of the envelope. Anything that goes off the edge is called a "bleed." There are often extra charges for bleeds so consider whether the look is absolutely necessary for your design. The charges are not that prohibitive for 1 or 2 color jobs, but when those special 3 or more color presses get involved, they may need to print your envelopes unfolded, and then fold them after printing. Another thing that would require the envelopes to be printed flat and then folded is if the ink coverage is too heavy so be careful!! All this extra work takes more time and comes at a higher cost. Address font - Make sure your address is legible. Humans are much better at filling in the blanks when we can't read something, but the machines will just chew up your envelope and spit it out, so to speak. If it takes any effort for a human to decipher the numbers, you need to use a different font. Make sure it is at least 8 points as well. The legibility rule goes for your reply addresses too, but use at least a 10 point font for those. An envelope is not the place to show off all the new fonts you've just downloaded. Pick something simple that goes with your company's "feel" and, again, save the fancy stuff for the mailings inside. Pre-press can probably recommend something. This may all seem very simple but I have seen a lot of strange things come through prepress. Sometimes a very weird design that is too busy or can't be made to fit postal regulations sits in the to-do bin waiting on an answer from the customer, and several follow-ups later it gets canceled because they couldn't decide what to do to make their envelopes work. Design with these things in mind, and you won't miss deadlines or have to cancel jobs altogether.Designs for Remittance EnvelopesOne of the most complicated designs because it prints on all four parts of the envelope (face, back, flap, back of flap), it always needs a bit of tweaking when it gets to pre-press. We printers love to work on these when they are well made, but some designs can be nightmarish. What you need to know about "remits" as we call them, is how much area needs to be left over for glue on the flaps, folds in the envelope, etc. Your printer can provide you with a template, but it would help to keep a few things in mind as you design. Front and Flap- Remits usually print with the flap open, so your design should include what goes on the front (the reply address, etc.) and the design you would like on the flap. Keep in mind that when the envelope is closed after printing, you'll want the flap to read right-side-up...therefore it needs to print upside down. Also, most remit flaps are slightly tapered, so you can't design all the way to the edge of the envelope. Back or "Inside" - On the flip side of the open envelope, you'll have the back of the envelope and the back of the flap. The back of the flap needs to have glue put at the top for sealing. Allow room at the top of your design for the glue. The top is usually where the contribution information is given (yes I will donate, how much is being donated ...), as well as a statement from you about where the funds go, etc. The bottom is where you put lines for the donator to write his address information, and that's where things get sticky (pun intended). When the generous donator seals the flap, the glue strip is going to adhere to the bottom part of the envelope. There cannot be any lines for information there, because they will get ripped off when the envelope is opened by your eager fundraising team! Make sure you use a small enough design without too many lines of information. Pre-press can tell you how far from the bottom you need to be for each size envelope. You can print things near the bottom for the donators benefit or to balance out the design of the envelope. Often you'll see a website or logo down there, because it doesn't matter if it gets ripped off. There are many more envelopes that have specific designs, and pre-press can give you some guidance.The Colors - Understanding Separations and Traditional Printing The first important thing to understand about traditional printing is that it is not Kinkos. Traditional printing requires properly color separated artwork, with only one color on each plate, and high resolution artwork. It is too often that a customer replies, when told their artwork is not printable, that they had their business cards printed from the same art last week. The business cards were most likely printed at a quick-print shop on an inkjet printer which requires no color separations, and the resolution is probably mediocre. Traditional printing requires the colors to be physically applied to the envelopes by plates of different colors on a highly calibrated machine, not mixed on the fly by a computer printer.Process and Spot ColorThese strict rules don't mean you can't have every color of the rainbow in your design. The magic of screens (those little dots you see when you look close up at a magazine) allows for infinite possibilities of mixed colors, in much truer tones and higher resolutions than allowed by inket printing. In most four color applications, the process colors Cyan, Magenta, Yellow, and blacK (CMYK) are applied in varying screens to create realistic, gradiated color. This can also be achieved with screens of spot color.Spot colors are industry wide colors that are standardized (to some degree), and include Pantone matched colors. Some examples are black, reflex blue, and any Pantone number you can think of. They are often printed solid, and used for 1 and 2 color jobs.Making the Art SeparateThe most important part of all this color nonsense is to make sure you design your image with color in mind. You may need a professional designer to get your digital logo to work for this kind of application. Some logos just need minor adjustments that can be done by pre-press for a fee. Just remember that if you are printing spot colors, you can't submit something that's CMYK, and vice-versa. Pre-press may be able to convert it, but the colors may be altered in the process.Fonts and File FormatsCheck with pre-press to see what kind of artwork they prefer. Universally, line art or vector art (not Photoshop art!) is in use in the graphics industry. This provides the highest quality resolution and the best color separations. Again, if this is Greek to you, it may be time to call in a professional designer.Three tips for sending files that I can't stress enough: Line art only! (except for photo graphics and the like) created in Illustrator or another vector art application. Save fonts to outlines! Because not everyone has your fonts, and Mac/PC fonts often conflict (pre-press will have mostly Macs). This turns the font into artwork that can be read on any computer. Call pre-press if you don't know what to do! Save everyone precious turn-around time and get your envelopes done right. We hope these little articles haven't hurt your brain too much. We just want the printing customer to be aware of all the choices out there, and all the pitfalls to avoid when printing envelopes. Trust your sales rep and your pre-press helpers. It's not always fun to admit, but they know more than you do about printing envelopes.This portion of Envelope Printing was brought to you by Printing You Can Trust, Chicagoland printer of fine envelopes, letterheads, brochures, posters and more.