If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
The Language of Colors For Offset Printing
In the past lithography and traditional printing methods were used if the artist wanted to market reproductions of original artwork. While effective, these methods had serious drawbacks:First and foremost, a high output number would compromise the value of any reproduction. Second, the quality of 4 color copies limited the color rendition of such reproductions. Also, the choice of substrates was dismal compared to giclée. The advent of high-end digital printmaking has opened a new world for artists: more paper choices, better color, limited production.On a pure marketing standpoint, artists who have shows and lectures can now suggest giclees to potential buyers. Collectors in particular want to buy art that is not made in mass quantities. When buying a giclée they are assured to possess something rare and exquisite.Giclees are well established in the art world; they are bought and sold in world class auctions as well as in galleries. Many museums display giclees. Listen to your clients: I recently had a call from a portrait artist. She has a business where customers come to her for family portraits she makes on watercolor paper. She had a few inquiries regarding making copies so that more than one household could have the portrait of their loved ones. At the same time they asked for a quality print, possibly on the same paper. We reproduced the original and it was virtually impossible to distinguish it from the giclée. Now the artist was happy to make additional income and the families had as many portraits as they wanted!No matter what the market is, whether it consists of commissioned art or not, high quality reproductions can generate an additional stream of income given the proper marketing.How can you increase the value of your artwork?One proven method is to create posters (It has been done for a long time by artists and photographers) and sell the posters at art shows. This creates a buzz and facilitates the selling of your work in a poster format to be displayed in various locations. A well designed poster is one of the best advertisements!Second, create art and make high quality giclée reproductions without ever selling your originals. Make for example an artist proof edition of 25, sign it and release it as the only art available.If you wish to be able to sell your original you can do so and still increase the value of your art. Start with small limited editions. As soon they are sold out the value will increase. Always establish and maintain a personal relationship with every past, current and potential buyer of your art! Buyers connect emotionally with the art as well as the creator. They will be more receptive to collecting more work if they feel a bond. Use the InternetCreate a website with a portfolio so people can see the art. Add the URL to business cards, posters, postcards etc. Optimize the site for keywords you want to target (i.e. abstract paintings, oil paintings of flowers, portraits on oil etc.)The artist is encouraged to pre-sell the complete limited edition if a LE is decided. It is a good idea to track the collectors and notify them when the particular edition is sold out. Another advantage of having a website is to create a newsletter notifying people of limited edition publication as well as accomplishments and new art. These practices reinforce the added value of their current (or potential) purchase. Last but not least, ask for a Certificate of Authenticity from the printmaker.We have more information available at Our guide to giclee printing and marketing.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
How Do I Print Envelopes From My Computer?Here is a quick guide on the different types of printing processes to help you decide which style is best to print your marketing piece.Offset Full-color offset printing involves taking your artwork file and creating a "plate" for each of the four process colors - black, cyan (blue), magenta (red), and yellow. Though you see many colors in the finished product, only these four colors are used (also referred to as four-color process). These plates are loaded onto the printer and, one at a time, transfer the process colors to paper to create your finished product. Choose offset print if: o You are printing full-color, high quantity - usually over 1000 pieces. o Your job bleeds (images/color go off of the edges of the paper). o A high-quality piece is important in the final product. o You can wait 7-10 days plus any ship time.Digital Digital produces a much higher quality piece than a color copier, and is similar to offset printing quality. This process can print to large, high-quality and heavy weight paper stocks. Traditional printing plates are not used, and these systems can merge lists and addresses to personalize each piece as it passes through the press.Digital print is best if: o Only smaller quantities (under 1000 pieces) needed. o You are printing full color and especially if it bleeds. o You can wait 5 days plus ship time.Color Copy Some print shops have high-speed color and black and white copiers that can produce decent results. As with most copiers, you are limited by the size and thickness of your paper and the color quality that is reproduced. You may not get a 100% color match all of the time. This could be critical when your logo or branding colors need to show consistency in your marketing pieces. Color copies are a good choice when: o Only a small number of pieces are needed. o The quality of the piece is not critical. o Your piece does not bleed. o You can wait 1-2 days plus any ship time.Keep in mind that the digital art file you provide for printing may also impact the style of printing you can choose.
Color copies are best when they come out of a new (latest technology) machine.
Marketing Prints and color copiesThe main benefit of custom blue-ink pens is that you can quickly discern an original signature from a photocopy. This has made the blue-ink pen the preferred choice among lawyers, title companies and the medical profession across the nation.Now, nearly every time I speak the words you just read, someone brings up color copiers. "Yeah, but what about color copiers, huh?"Well, the fact is, you cannot color copy a blue-ink pen signature and fool anyone who knows the secret. And here's the secret: If you look at a blue-ink pen signature with a jeweler's or printer's loop, and you see hints of red and black in addition to the blue, ... you're looking at a copy. The other dead giveaway is if you see little dots of color as opposed to solid color with streaks in it. The streaks in an original blue-ink pen signature run with the curve and flow of the stroke. Streaks in a copy will be straight, either horizontal or vertical. The reason a color copier or scanner/printer can't accurately reproduce a custom blue-ink pen signature is because color copiers and scanner/printers use CYMK (Cyan, Magenta, Yellow and Black) to make colors. The copy of the blue-ink pen signature must use dots of cyan, red and black to reproduce the color of the blue-ink pen. If the copier or scanner/printer uses RGB (Red, Green & Blue) you'll likely see dots of green and red.Understanding how color copiers and printers work is important because it will give you the power to detect if someone has altered what is presented as a copy of an original.Upon close examination, if you see a combination of what looks to be an original signature and the tell-tale signs of a copy -- then you know that the copy was altered. This is important if you're trying to figure out if someone is lying. For instance, if someone tells you the document before you is an exact copy of the original, then all parts of the signature would contain dots and bits of color. But if you see a combination of solid color and dots, you'll know the copy has been altered.In addition to delivering the ability to quickly tell an original signature from a copy, another benefit of blue-ink pens is largely cosmetic -- it simply looks good.Often a blue-ink pen signature looks striking on the page set off against a sea of black type. In addition, if you use a Post Script (PS) at the bottom of your letter, signing the letter with a blue-ink pen can drawn attention to the bottom of your page immediately. If you feel that only a black-ink signature is appropriate for a business letter, you can still use blue ink to hand write a PS or to make other attention getting notations to the letter.If document security issues are important to you, you may want to invest in a jeweler's or printer's loop -- the equivalent of a pocket microscope. They are available from most graphic supply stores and where magnifiers are sold. Keep in mind, a regular magnifying glass won't give you the magnification you need to see the detail. So ask for a loop.Whether part of an overall document security protocol or to simply dress up your written communication, custom blue-ink pens deserve consideration.