If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
CMYK, Color Charting Color copies
There is an element in offset printing that can communicate beyond its textual content. This is the use of very specific color hues to achieve a better print material for advertising. Color expression is a powerful tool. It does more than raise the aesthetic value of your marketing tool. It stirs emotions and for certain cultures, it can even stand for something relevant in terms of beliefs and religions.When it comes to emotions, colors can awaken and arouse, or on the opposite end, dampen feelings. Hence, their strong influences have been tapped repeatedly to drive persuasive messages and to create greater impact.Color basics There are literally thousands of colors. You may be more familiar with the color wheel that showcases primary (red, blue and yellow), and secondary (orange, green and yellow) colors. You can play with the intensity of colors simply by making them darker or lighter to produce different shades and tints. You create a shade by adding black to a color while tints are made by adding white. But from the hues in the color wheel, a wider color gamut can emerge by mixing two or more colors at various concentrations. To get a better idea, you can view the Pantone Matching System (PMS) swatch book of your printer. This is a color guide released annually by the Pantone Company which presents a comprehensive visual of the array of ink colors used for making full color prints.Pantone inks are used as fifth or sixth color when the usual cyan, magenta, yellow and key color black (CMYK) image space is not enough to produce a very specific shade or tint. This addition, called spot color process, is done in offset printing and cannot be done in digital printing.Color rangeThe PMS color guide is conveniently organized for quick browsing. Each color and hue is coded so the ink colors can be easily recognized through this coding system.Another benefit of using this swatch book is that the colors are printed on coated and uncoated paper so you can immediately see the effect of the presence and absence of varnish on the color. Through this, precision in printing can be obtained.Color AssociationCertain color provoke specific thoughts and feelings, providing an even more effective advertising approach, or if improperly used, could prevent the message from surfacing. A few examples of associations are the following: red and love, blue and peace, yellow and happiness, purple and royalty, green and nature, orange and vibrancy, black and elegance, and white and purity. These are just some of the basic relationships between color and certain concepts. By having a more definite shade, you can further improve the impact of your ad message. For instance, dark blue shades refer to masculinity, and deep red can connote blood. You can ask your printer for their PMS copies and make sure that you inform them that you need Pantone inks before hand since they still to acquire these inks.When you manipulate the colors present in your offset printing product, you can automatically do more with your designs, as well as the push for better message impact and comprehension.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Color Printers - Are They Worth the Money?What exactly must a client do to ensure the print file is processed accurately? Well, here are some suggestions on how you can go about it. Remember these pointers and ideas so you can very well know what to expect and do the next time around.1. The client must bear in mind that the file needs to meet the minimum requirements imposed by the printing company. This includes that the file have sufficient bleeds, that is in CMYK, and that the resolution be at least 300 dpi for images and 400 dpi for fonts.2. The files should come complete with the original images used, also in CMYK and that the fonts are to be embedded in the file. The fonts should also be sent in, especially if these are not as common as the Arial or Times New Roman font.3. It is useful to have the files you will be sending in Zip file. However, it is much better if they are to be in a PDF format as well. 4. You should always include details on your printing project and never assume that a printer already knows everything about your file, unless it is a repeat order. Custom print jobs require a much detailed account too of your designs.5. It is safer to inquire about the final printing cost of your project. Printing quotes are approximations but may change if you have acquired added services or put in last minute changes. Ask whether your printing cost involves sales tax, handling fees, and the like.6. If you don't know much about custom printing, demand to know how the printing company is going to shape your design. What are the processes or risks involved? Know too when or how long your custom printing will project last or be finished.7. Open up your communication lines. Regularly check your mail and voice mail box. Printing companies will inform you of updates on your printing transactions, will involves if your printing quotes are available or if your proofs have been sent are awaiting approval.8. Always check you proofs. Read everything and scrutinize every detail. If you approve it without correcting your own typographical errors, you end up losing the chance to a flawless print job.9. It also doesn't help to check the status of your print job. Using the job management portal or if the printing company you chose doesn't have one, call them up. Ask at which stage your file is going through, if it has been ganged, printed, or undergoing cutting and others. This allows you to see if it'll be shipped on time, among others.10. Always consider the printing expert's advice. If the file resolution is too low, you can jeopardize running a blurry print. If the thickness of the line to be embossed is less than 1pt, it may not be as effective and could ruin the print. Weigh in what the professionals are telling you instead of stubbornly saying that things must be done your way. You can literally forget about your printing project if and when the file you have submitted is well-prepared and required no changes. All you need to do is approve the proof and wait for it to be sent your way.However, checking on the status of your print job tells the commercial printing company that you expect nothing less. Besides, it is normal to do this especially if you have told them beforehand that you are running after a deadline, especially if it is a rush order print job.Make sure you get what you need. Print with a reliable commercial printing company and you're sure to enjoy the rewards of a fruitful partnership.
Color copies are best when they come out of a new (latest technology) machine.
Mailroom Solutions For The 21st CenturyEvery business establishment, whether big or small, needs a copier. Xerox introduced its first fully automated plain paper machine in 1959. Since then, copiers have seen a significant amount of technological development. Modern ones can combine copying, laser printing, scanning and faxing into one machine.You can find digital and analog copiers in the market. Companies prefer digital ones as they produce less noise, have fewer mechanical problems and reproduce fine lines and photographs. Whether you are looking to buy a new copier for your home or office, here are a few tips to help you make the right choice:Need- Every business has different printing needs. Get a relatively accurate idea of the number of pages the device will be required to copy in a month. If you require frequent color copies, go for a color copier that offers great options, low cost per click pricing, fast speed and superior image quality. Defining your needs well in advance will help you in making the right decision. Features- Different copiers come with different features and functions. They also define the cost of the machine. You should consider additional features like, handling different paper sizes, wireless connectivity, security, energy efficiency, graphic capabilities and finishing capabilities.Consider A Multi function Device- It is always better to buy a single business machine that can scan, fax and print documents rather than buying multiple ones. A single device is cheaper than separate business machines. You should weigh the pros and cons of a single multi function device over a simple copier and additional machines.Speed- You should check the speed of printing before buying. Keep in mind that faster is not always the better.Cost- Take into consideration the amount your business is currently spending on outsourcing the task. Buying a copier for your business helps you save both time and money. This will also make your office more productive and versatile. Your staff will be able to serve the business needs more efficiently. You should consider buying a high-performing machine considering it a good investment. Support- Do proper research and buy a copier manufactured by a reputable company. You should buy from a company that you can not only trust, but also the one that can give you support and maintenance when you need it. This will help you in saving a lot of headaches down the road. The company should offer proper technical support, cleaning and repairs.Taking time to do research before buying a copier will help you save money. You can also browse a range of copiers available online to get good deals.
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