If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
The Language of Colors For Offset Printing
There is an element in offset printing that can communicate beyond its textual content. This is the use of very specific color hues to achieve a better print material for advertising. Color expression is a powerful tool. It does more than raise the aesthetic value of your marketing tool. It stirs emotions and for certain cultures, it can even stand for something relevant in terms of beliefs and religions.When it comes to emotions, colors can awaken and arouse, or on the opposite end, dampen feelings. Hence, their strong influences have been tapped repeatedly to drive persuasive messages and to create greater impact.Color basics There are literally thousands of colors. You may be more familiar with the color wheel that showcases primary (red, blue and yellow), and secondary (orange, green and yellow) colors. You can play with the intensity of colors simply by making them darker or lighter to produce different shades and tints. You create a shade by adding black to a color while tints are made by adding white. But from the hues in the color wheel, a wider color gamut can emerge by mixing two or more colors at various concentrations. To get a better idea, you can view the Pantone Matching System (PMS) swatch book of your printer. This is a color guide released annually by the Pantone Company which presents a comprehensive visual of the array of ink colors used for making full color prints.Pantone inks are used as fifth or sixth color when the usual cyan, magenta, yellow and key color black (CMYK) image space is not enough to produce a very specific shade or tint. This addition, called spot color process, is done in offset printing and cannot be done in digital printing.Color rangeThe PMS color guide is conveniently organized for quick browsing. Each color and hue is coded so the ink colors can be easily recognized through this coding system.Another benefit of using this swatch book is that the colors are printed on coated and uncoated paper so you can immediately see the effect of the presence and absence of varnish on the color. Through this, precision in printing can be obtained.Color AssociationCertain color provoke specific thoughts and feelings, providing an even more effective advertising approach, or if improperly used, could prevent the message from surfacing. A few examples of associations are the following: red and love, blue and peace, yellow and happiness, purple and royalty, green and nature, orange and vibrancy, black and elegance, and white and purity. These are just some of the basic relationships between color and certain concepts. By having a more definite shade, you can further improve the impact of your ad message. For instance, dark blue shades refer to masculinity, and deep red can connote blood. You can ask your printer for their PMS copies and make sure that you inform them that you need Pantone inks before hand since they still to acquire these inks.When you manipulate the colors present in your offset printing product, you can automatically do more with your designs, as well as the push for better message impact and comprehension.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
CMYK, Color Charting Color copiesIn years past, business envelopes were hand addressed using pen and ink, but in modern times it is more efficient to have envelopes printed. Although you can buy a stamp to imprint your address on the envelopes, this still requires a great deal of time and effort. Printing your envelopes using the services of a commercial printer saves both time and money, and allows you to not only print the return address but also the destination address; something not possible when using an address stamp. Printing envelopes also looks a lot more professional than sending a hand-written envelope, and can make your business seem more organized and successful.In-House Versus Commercial PrintingIf you have a home computer and printer, you can set it up to print addresses right on to a stack of envelopes that are placed into the printer. However, if you have a larger number of envelopes to address, it is often more cost effective to have the envelopes printed in bulk by a commercial printing company. If you were to try and print out a large number of envelopes yourself on an in-house printer, you may end up having to change the printer ink cartridges multiple times in order to keep the ink levels where they need to be for proper printing. A commercial printer does not charge for ink refilling, which can save you money if you have a large bulk order. Commercial printers are efficient and are perfect for businesses that send out recurring mailings to the same customers. This enables you to have a bulk order of envelopes printed using the same addresses on your list, thereby decreasing your overall printing cost. Common MistakesWhen deciding to have your business envelopes commercially printed, it is important to avoid some of the common mistakes that can occur. For example, always make sure that you specify which address is the return address and which address is the destination address. This will prevent receiving a large amount of addressed envelopes that would end up coming right back to you. If your mailings are time sensitive, make sure that you double-check the estimated delivery time for your printed envelopes. Commercial printers often specify a handling time frame that can delay a shipment. This is especially true for very large or complicated orders. TipsIf you are placing an order for printed envelopes over the Internet, it is always beneficial to contact the company on the telephone to make sure that all of the information is correct. This can prevent accidental misprints or incorrect quantities. If you have a catch phrase or business logo, consider having it printed on to the back sides of the envelopes. This can make your envelopes look even more interesting and eye-catching to the receiver. Ask your commercial printer if they also stuff and send mailings. This can sometimes be an addition that will end up saving you time and money in the long run.
Color copies are best when they come out of a new (latest technology) machine.
CMYK, Color Charting Color copiesHere is a quick guide on the different types of printing processes to help you decide which style is best to print your marketing piece.Offset Full-color offset printing involves taking your artwork file and creating a "plate" for each of the four process colors - black, cyan (blue), magenta (red), and yellow. Though you see many colors in the finished product, only these four colors are used (also referred to as four-color process). These plates are loaded onto the printer and, one at a time, transfer the process colors to paper to create your finished product. Choose offset print if: o You are printing full-color, high quantity - usually over 1000 pieces. o Your job bleeds (images/color go off of the edges of the paper). o A high-quality piece is important in the final product. o You can wait 7-10 days plus any ship time.Digital Digital produces a much higher quality piece than a color copier, and is similar to offset printing quality. This process can print to large, high-quality and heavy weight paper stocks. Traditional printing plates are not used, and these systems can merge lists and addresses to personalize each piece as it passes through the press.Digital print is best if: o Only smaller quantities (under 1000 pieces) needed. o You are printing full color and especially if it bleeds. o You can wait 5 days plus ship time.Color Copy Some print shops have high-speed color and black and white copiers that can produce decent results. As with most copiers, you are limited by the size and thickness of your paper and the color quality that is reproduced. You may not get a 100% color match all of the time. This could be critical when your logo or branding colors need to show consistency in your marketing pieces. Color copies are a good choice when: o Only a small number of pieces are needed. o The quality of the piece is not critical. o Your piece does not bleed. o You can wait 1-2 days plus any ship time.Keep in mind that the digital art file you provide for printing may also impact the style of printing you can choose.