If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
Printing - Envelope Printing
There is an element in offset printing that can communicate beyond its textual content. This is the use of very specific color hues to achieve a better print material for advertising. Color expression is a powerful tool. It does more than raise the aesthetic value of your marketing tool. It stirs emotions and for certain cultures, it can even stand for something relevant in terms of beliefs and religions.When it comes to emotions, colors can awaken and arouse, or on the opposite end, dampen feelings. Hence, their strong influences have been tapped repeatedly to drive persuasive messages and to create greater impact.Color basics There are literally thousands of colors. You may be more familiar with the color wheel that showcases primary (red, blue and yellow), and secondary (orange, green and yellow) colors. You can play with the intensity of colors simply by making them darker or lighter to produce different shades and tints. You create a shade by adding black to a color while tints are made by adding white. But from the hues in the color wheel, a wider color gamut can emerge by mixing two or more colors at various concentrations. To get a better idea, you can view the Pantone Matching System (PMS) swatch book of your printer. This is a color guide released annually by the Pantone Company which presents a comprehensive visual of the array of ink colors used for making full color prints.Pantone inks are used as fifth or sixth color when the usual cyan, magenta, yellow and key color black (CMYK) image space is not enough to produce a very specific shade or tint. This addition, called spot color process, is done in offset printing and cannot be done in digital printing.Color rangeThe PMS color guide is conveniently organized for quick browsing. Each color and hue is coded so the ink colors can be easily recognized through this coding system.Another benefit of using this swatch book is that the colors are printed on coated and uncoated paper so you can immediately see the effect of the presence and absence of varnish on the color. Through this, precision in printing can be obtained.Color AssociationCertain color provoke specific thoughts and feelings, providing an even more effective advertising approach, or if improperly used, could prevent the message from surfacing. A few examples of associations are the following: red and love, blue and peace, yellow and happiness, purple and royalty, green and nature, orange and vibrancy, black and elegance, and white and purity. These are just some of the basic relationships between color and certain concepts. By having a more definite shade, you can further improve the impact of your ad message. For instance, dark blue shades refer to masculinity, and deep red can connote blood. You can ask your printer for their PMS copies and make sure that you inform them that you need Pantone inks before hand since they still to acquire these inks.When you manipulate the colors present in your offset printing product, you can automatically do more with your designs, as well as the push for better message impact and comprehension.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Custom Blue-Ink Pens - Solving Document Security Issues and Other Benefits color copiesUsing Envelope Printing to get Envelopes Opened!Envelopes are often an overlooked aspect in mail shot marketing, as people rarely consider envelope printing to help ensure people actually read the sales letter contained inside. That sales letter is useless, unless people actually open the envelope to read it.A good way to get an envelope opened is to print teaser text on the envelope, a question, a hint, or a promise, that is answered in the literature inside the envelope. To do this on a large scale, you will need to find a good envelope printing company, or get a very tired arm writing teaser text on every envelope! Another thing you can do is add color to your printing design, anything that makes it stand out from the other envelopes that arrive by post in the morning. Go over the top and it will look like junk mail, but something simple and intriguing will do wonders.All in all, printing is an important part of your overall mail shot marketing plan, so don't overlook it. The more envelopes that are opened, the more successful contacts (and sales) you will make.Your wonderfully conceptualized and artfully produced mailing package can stop dead in its tracks at the US Post Office if anything is outside USPS specifications. This could be because of size, aspect ratio, thickness, contrast between envelope paper and ink, information showing through the window, and any and all address information, teaser information, etc., printed anywhere on the envelope. Do yourself a favor. Make sure your printing company knows all the specifications and requirements so that your printing job will be successful and useful.
Color copies are best when they come out of a new (latest technology) machine.
Ten Questions Your Copier Rep Should Ask You at an Initial Appointment color copiesHere is a quick guide on the different types of printing processes to help you decide which style is best to print your marketing piece.Offset Full-color offset printing involves taking your artwork file and creating a "plate" for each of the four process colors - black, cyan (blue), magenta (red), and yellow. Though you see many colors in the finished product, only these four colors are used (also referred to as four-color process). These plates are loaded onto the printer and, one at a time, transfer the process colors to paper to create your finished product. Choose offset print if: o You are printing full-color, high quantity - usually over 1000 pieces. o Your job bleeds (images/color go off of the edges of the paper). o A high-quality piece is important in the final product. o You can wait 7-10 days plus any ship time.Digital Digital produces a much higher quality piece than a color copier, and is similar to offset printing quality. This process can print to large, high-quality and heavy weight paper stocks. Traditional printing plates are not used, and these systems can merge lists and addresses to personalize each piece as it passes through the press.Digital print is best if: o Only smaller quantities (under 1000 pieces) needed. o You are printing full color and especially if it bleeds. o You can wait 5 days plus ship time.Color Copy Some print shops have high-speed color and black and white copiers that can produce decent results. As with most copiers, you are limited by the size and thickness of your paper and the color quality that is reproduced. You may not get a 100% color match all of the time. This could be critical when your logo or branding colors need to show consistency in your marketing pieces. Color copies are a good choice when: o Only a small number of pieces are needed. o The quality of the piece is not critical. o Your piece does not bleed. o You can wait 1-2 days plus any ship time.Keep in mind that the digital art file you provide for printing may also impact the style of printing you can choose.