If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
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There is an element in offset printing that can communicate beyond its textual content. This is the use of very specific color hues to achieve a better print material for advertising. Color expression is a powerful tool. It does more than raise the aesthetic value of your marketing tool. It stirs emotions and for certain cultures, it can even stand for something relevant in terms of beliefs and religions.When it comes to emotions, colors can awaken and arouse, or on the opposite end, dampen feelings. Hence, their strong influences have been tapped repeatedly to drive persuasive messages and to create greater impact.Color basics There are literally thousands of colors. You may be more familiar with the color wheel that showcases primary (red, blue and yellow), and secondary (orange, green and yellow) colors. You can play with the intensity of colors simply by making them darker or lighter to produce different shades and tints. You create a shade by adding black to a color while tints are made by adding white. But from the hues in the color wheel, a wider color gamut can emerge by mixing two or more colors at various concentrations. To get a better idea, you can view the Pantone Matching System (PMS) swatch book of your printer. This is a color guide released annually by the Pantone Company which presents a comprehensive visual of the array of ink colors used for making full color prints.Pantone inks are used as fifth or sixth color when the usual cyan, magenta, yellow and key color black (CMYK) image space is not enough to produce a very specific shade or tint. This addition, called spot color process, is done in offset printing and cannot be done in digital printing.Color rangeThe PMS color guide is conveniently organized for quick browsing. Each color and hue is coded so the ink colors can be easily recognized through this coding system.Another benefit of using this swatch book is that the colors are printed on coated and uncoated paper so you can immediately see the effect of the presence and absence of varnish on the color. Through this, precision in printing can be obtained.Color AssociationCertain color provoke specific thoughts and feelings, providing an even more effective advertising approach, or if improperly used, could prevent the message from surfacing. A few examples of associations are the following: red and love, blue and peace, yellow and happiness, purple and royalty, green and nature, orange and vibrancy, black and elegance, and white and purity. These are just some of the basic relationships between color and certain concepts. By having a more definite shade, you can further improve the impact of your ad message. For instance, dark blue shades refer to masculinity, and deep red can connote blood. You can ask your printer for their PMS copies and make sure that you inform them that you need Pantone inks before hand since they still to acquire these inks.When you manipulate the colors present in your offset printing product, you can automatically do more with your designs, as well as the push for better message impact and comprehension.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Commercial Printing - The 10 Responsibilities of a Printing ClientAt least 70% of being a great salesperson is based on the ability of the sales rep to ask relevant questions in an open-ended manner. If you are reading this, my guess is that you are considering the acquisition of a new copy system. During my seven year tenure at two leading copier companies, I trained new Sales Trainees in the fine art of asking all of the right questions. It might be helpful to you if you had an idea of what your copier rep SHOULD be asking you. In order to receive the most accurate sales solution for your corporations needs, be prepared to answer the following questions:1. Can you take me on a tour of your facility so that I can see your current equipment? (During the tour, the sales rep should be writing down model numbers, equipment accessories, location, and copy volume.)2. How many black/white copies do you make monthly? Color copies? Is your volume seasonal or even throughout the year? Do you see any reason for your volume to increase or decrease throughout the next 2-3 year period? (Volume is an indication of the speed and size of equipment you require.) 3. How many Black/White Prints do you make monthly? Color prints? Is your volume seasonal or even throughout the year? Do you see any reason for your volume to increase or decrease throughout the next 2-3 year period? How many scans do you send and receive monthly? How many faxes do you send and receive monthly? (You are being asked this question because the digital imaging product line is now multifunctional and systems can copy and print in monochrome and color, scan and fax. Providing you with an all-in-one system often leads to substantial cost savings.)4. Do you currently outsource any printing or copying jobs, particularly color copies and prints? (The rep wants to assess whether or not she can save you any money by bringing any of those jobs in-house and completing the work on the new system.)5. Do you currently lease your system? If so, from whom? When does your lease expire? What is your current payment? Do you want to return your current system to the leasing company when the new one arrives? Do you own your current system? Do you want a quote for a trade-in amount on the old system? (Lease buyouts are a tricky thing and your rep wants to make sure you even have the option to end your lease and return your current equipment. The rep also doesn't want any surprises if you expect a trade-in on your equipment.)6. Do you have the following information in writing regarding your current lease: lease expiration date, buyout to return amount, buyout to keep amount and return instructions for the equipment? (The rep wants to make sure you have everything in writing so that she can figure the buyout of your current lease into the proposal for your new equipment.)7. If you could change anything about your current model, what would it be? If you could change anything about your current vendor, what would it be? (You can bet that the rep's product and company is going to be pitched to be everything you want and more.) 8. Do you wish to purchase or lease your new equipment? What amount have you budgeted for this acquisition? (The rep wants to find out if your cost expectations are reasonable. If you wish to lease, the rep might not even show you an actual purchase amount. If you want to see a cash purchase amount make sure you tell your rep to design her proposal accordingly.)9. What do you look for in a new vendor? (She wants to find out what criteria you will base your decision on.)10. When do you want your new equipment installed? (She wants to know how quickly you intend to make a decision and just how important this acquisition is in your long list of priorities.)If a digital imaging rep does not ask you some variation of these questions, I would seriously question the professionalism and thoroughness of the rep and the company he represents.
Color copies are best when they come out of a new (latest technology) machine.
Envelope Printing - Your Wedding StationeryUsing Envelope Printing to get Envelopes Opened!Envelopes are often an overlooked aspect in mail shot marketing, as people rarely consider envelope printing to help ensure people actually read the sales letter contained inside. That sales letter is useless, unless people actually open the envelope to read it.A good way to get an envelope opened is to print teaser text on the envelope, a question, a hint, or a promise, that is answered in the literature inside the envelope. To do this on a large scale, you will need to find a good envelope printing company, or get a very tired arm writing teaser text on every envelope! Another thing you can do is add color to your printing design, anything that makes it stand out from the other envelopes that arrive by post in the morning. Go over the top and it will look like junk mail, but something simple and intriguing will do wonders.All in all, printing is an important part of your overall mail shot marketing plan, so don't overlook it. The more envelopes that are opened, the more successful contacts (and sales) you will make.Your wonderfully conceptualized and artfully produced mailing package can stop dead in its tracks at the US Post Office if anything is outside USPS specifications. This could be because of size, aspect ratio, thickness, contrast between envelope paper and ink, information showing through the window, and any and all address information, teaser information, etc., printed anywhere on the envelope. Do yourself a favor. Make sure your printing company knows all the specifications and requirements so that your printing job will be successful and useful.