If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
Choosing a Printing Method - Offset, Digital, Or Color Copies
Does this scenario sound familiar? Your print shop went two days beyond the promised delivery date of your promotional materials. Your freight forwarder did not deliver before the weekend but showed up on the following Monday. Your assistant and the mail room person both called in sick for the next few days. You are now 5 days behind on a crucial 6,000-piece mailing to your distributors. The mailing included an invitation to your company's special events at the upcoming trade show that is costing your company thousands of dollars. With our manual mail processing system, how will we get it out on time? Could this project have been saved?Whether a small business or a large corporation, the new generation of mailing supplies, mailing equipment and mailing machines, are designed to streamline your mailing procedures, boost efficiency and affect your bottom-line.Envelope PrintersThe recent premier of the inkjet envelope printers has eliminated the crucial step of generating laser printed labels and can enhance your marketing efforts. Studies have shown that customers will open mail with directly printed envelopes more often that label printed envelopes. Most models print in black but some 4-color printers are also on the market. In addition to mailing addresses, envelope printers will also print bar codes, return addresses, graphics, and marketing messages on your envelopes. Most printers can handle an assortment of envelope sizes and thickness. Be sure to check that your mailing software is compatible with the equipment you are considering. Bottom line savings include time spent monitoring label printing, clearing up printing jams and the cost of labels. Folding MachinesFrom desktop to large industrial models, today's folding machines offer a wide range of features including batch counters, mail inserters, memory guides, and the ability to handle stapled materials. A wide variety of folds are available including standard C folds, accordion folds and brochure folds. Cost effective and time saving, these machines are essential in ensuring seamless mailing operations for your company.Mail OpenersFor businesses that process large quantities of incoming mail, automatic mail openers offer a wide range of features that open envelopes and keep your mail neat without damaging contents. They are highly efficient and allow your employees to save valuable time for more important tasks.Postal ScalesTwo money saving must-haves for any size business are the postal meter and scale. Today's scales can interface with your postal meter and have features such as shipping rates for Fed-Ex, UPS and other freight forwarders programmed into the scale. They can handle anything from a single envelope to large parcels and eliminate overpayment of mailing fees to save you money.In days gone by, refilling your postage meter meant standing in long lines at the post office with your meter in hand. Today's meter can be refilled via your phone line for up to $1,000 in postage simply by setting up an account with USPS. Under federal law however, they are the only postal machines that must be leased and cannot be purchased. Most models offer auto feeds, envelope sealing and stacking to expedite your mail preparation. They offer security features, and account coding that enable you to keep accurate records of money spent for your mailing projects. Assessing Your Mailing NeedsFor smaller businesses, first concern in purchasing new equipment is often price. Large businesses often focus on time saving and cost effective features when purchasing or upgrading equipment. The most important aspect in purchasing or upgrading your postal equipment is assessing your company's needs. Here are a few questions you will need to answer when determining your company's requirements:Are your mailings needs low, medium or high volume?How much do you spend on your postage daily, monthly, yearly?What are your primary types of mailing, i.e., letters, postcards, parcels, business articles, etc?What product features are necessary?What is your budget and what pricing are you looking for?What equipment are you lacking that will help streamline your mailing operations?Will you need training, service or support options?After you've determined you needs, go ahead and shop around to find the best 21st century mail products and solutions for your business and guarantee your company's success every time.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Printing - Envelope PrintingThere is an element in offset printing that can communicate beyond its textual content. This is the use of very specific color hues to achieve a better print material for advertising. Color expression is a powerful tool. It does more than raise the aesthetic value of your marketing tool. It stirs emotions and for certain cultures, it can even stand for something relevant in terms of beliefs and religions.When it comes to emotions, colors can awaken and arouse, or on the opposite end, dampen feelings. Hence, their strong influences have been tapped repeatedly to drive persuasive messages and to create greater impact.Color basics There are literally thousands of colors. You may be more familiar with the color wheel that showcases primary (red, blue and yellow), and secondary (orange, green and yellow) colors. You can play with the intensity of colors simply by making them darker or lighter to produce different shades and tints. You create a shade by adding black to a color while tints are made by adding white. But from the hues in the color wheel, a wider color gamut can emerge by mixing two or more colors at various concentrations. To get a better idea, you can view the Pantone Matching System (PMS) swatch book of your printer. This is a color guide released annually by the Pantone Company which presents a comprehensive visual of the array of ink colors used for making full color prints.Pantone inks are used as fifth or sixth color when the usual cyan, magenta, yellow and key color black (CMYK) image space is not enough to produce a very specific shade or tint. This addition, called spot color process, is done in offset printing and cannot be done in digital printing.Color rangeThe PMS color guide is conveniently organized for quick browsing. Each color and hue is coded so the ink colors can be easily recognized through this coding system.Another benefit of using this swatch book is that the colors are printed on coated and uncoated paper so you can immediately see the effect of the presence and absence of varnish on the color. Through this, precision in printing can be obtained.Color AssociationCertain color provoke specific thoughts and feelings, providing an even more effective advertising approach, or if improperly used, could prevent the message from surfacing. A few examples of associations are the following: red and love, blue and peace, yellow and happiness, purple and royalty, green and nature, orange and vibrancy, black and elegance, and white and purity. These are just some of the basic relationships between color and certain concepts. By having a more definite shade, you can further improve the impact of your ad message. For instance, dark blue shades refer to masculinity, and deep red can connote blood. You can ask your printer for their PMS copies and make sure that you inform them that you need Pantone inks before hand since they still to acquire these inks.When you manipulate the colors present in your offset printing product, you can automatically do more with your designs, as well as the push for better message impact and comprehension.
Color copies are best when they come out of a new (latest technology) machine.
Choosing a Printing Method - Offset, Digital, Or Color CopiesNot to be confused with CMKY, the perfume, CMYK stands for Cyan, which is a type of blue, Magenta, which is a sort of mix between pink and red, Yellow, and Key, which is black. CMYK is also known as a Process Colour or the Four Colour.It is the standard color model used in offset printing, or for full colour documents. Another type of model is the RGB. RGB stands for Red, Green, Blue, and works on a completely different setting than CMYK. This is due to the fact that CMYK is a subtractive model, while RGB is an additive one.Most people are not even aware that these two models exist, or that their computer even thinks about these things. However, in the world of desktop publishing, these two different types of color models are essential knowledge to the know how of a design. To switch a design/image from one to the another might not cause too much of a change on your screen, but when it comes to the print out, the shades will be hugely different in comparison. CMYK uses half tones to mix the other colours, where as RGB does the standard colour arrangement we learnt as children; ie: mixing red and blue will equal purple.CMYK is generally used mostly for print outs, as the colour and saturation is better then on the RGB. However the latter is better when it comes to presenations on the computer.For people that are in the industry or work with computers, knowing the difference or knowing about CMYK is common knowledge. The way people incorporate it into their conversations would make a person who didn't know, not want to ask as it does seem and is becoming standard knowledge. You might as well ask why is the sky blue (although most people don't know the answer)But there is a whole other side to CMYK, which involves light, wavelengths and other dimensions. However, the only people who generally know about this are ones that are involved in the printing industry. The computer and designer industry has never affected our lives as much as it does today. Knowing such terms as CMYK, RGB and even DPI (Dots Per Inch) has become just as important as knowing the latest news and when lunchtime is.And if you are as lucky as myself, with your parents giving you the initials, CMY in your name, jokes such as "you are just one colour short of an International colour chart" haunt you for most of your life.