If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
Envelope Printing - Everything You Never Knew You'd Have to Know - Part 2
Here is a quick guide on the different types of printing processes to help you decide which style is best to print your marketing piece.Offset Full-color offset printing involves taking your artwork file and creating a "plate" for each of the four process colors - black, cyan (blue), magenta (red), and yellow. Though you see many colors in the finished product, only these four colors are used (also referred to as four-color process). These plates are loaded onto the printer and, one at a time, transfer the process colors to paper to create your finished product. Choose offset print if: o You are printing full-color, high quantity - usually over 1000 pieces. o Your job bleeds (images/color go off of the edges of the paper). o A high-quality piece is important in the final product. o You can wait 7-10 days plus any ship time.Digital Digital produces a much higher quality piece than a color copier, and is similar to offset printing quality. This process can print to large, high-quality and heavy weight paper stocks. Traditional printing plates are not used, and these systems can merge lists and addresses to personalize each piece as it passes through the press.Digital print is best if: o Only smaller quantities (under 1000 pieces) needed. o You are printing full color and especially if it bleeds. o You can wait 5 days plus ship time.Color Copy Some print shops have high-speed color and black and white copiers that can produce decent results. As with most copiers, you are limited by the size and thickness of your paper and the color quality that is reproduced. You may not get a 100% color match all of the time. This could be critical when your logo or branding colors need to show consistency in your marketing pieces. Color copies are a good choice when: o Only a small number of pieces are needed. o The quality of the piece is not critical. o Your piece does not bleed. o You can wait 1-2 days plus any ship time.Keep in mind that the digital art file you provide for printing may also impact the style of printing you can choose.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Marketing Prints and color copiesThis is what I've been taught by my teachers ever since grade school, all through college - most of the time, you will only get one chance, make sure you do it right the first time!If you belong to the current breed of home-based and web-based business owner, also referred to as netpreneurs or e-preneurs then making a significant first impression is very important to you. A very important aspect of any business is packaging and presentation, which can be quite an expensive proposition because you need to hire a graphics designer to develop a complete set of business collaterals from notepads, stationery, business cards, letterhead and envelopes.However, the availability of online printing services means you do not have to spend a fortune for business card, letterhead and envelope printing anymore.One of the biggest overhead expenses of any business is business card, letterhead and envelope printing because of the formal communication you have to send out to prospective clients whom you certainly want to impress. It can never be too far-fetched that attention to detail in envelope printing can make or break a business! Even if you operate from your den or garage, you have to send your advertisement, marketing and business catalog to your clients inside an envelope. All the more reason why envelope printing must be an important business consideration that cannot be taken for granted.All formal business communications require that it be sent inside a company envelope, accompanied by your business card. This means that if you are using the services of an online printing service, you must carefully evaluate not only their pricing schemes but also the cost, turnaround time, paper stock choices, minimum order requirements, color capabilities, review of electronic and hard copy proofs especially for your envelope printing requirements.This makes your selection of a reliable envelope printing company a very vital and significant decision on your part. You need to decide and keep the balance between affordability and quality. Keep your company ahead of the rest by giving importance to seemingly trivial details like envelope printing. Remember, the impression on your company is made as soon as they see your envelope! This is why deciding on which online printing service you choose to do your envelope printing is very crucial.Inquire about Additional ServicesAs I mentioned earlier, it's all about the packaging. Your business package should come on as compleat, so one of the things you should ask your envelope printing company of choice is if they provide complete collaterals. Since your business undoubtedly needs letterheads, business cards, flyers, and tri-fold brochures aside from envelopes, it is only logical that you have them made by a single source. Remember, every business communication and advertisement you send out, including the business card you give to your client, carry your business name and represents you officially in the business community. There's no sense making a mess out of it by not having matching sets of business collaterals. Your business letters are the extension of your business; make sure they do the job to represent you as you envisioned to be represented - a winner!Online print bureaus equalize the playing field, they provide top-notch services for a fraction of the cost in developing and creating compleat business collaterals, use them!
Color copies are best when they come out of a new (latest technology) machine.
Envelope Printing - Your Wedding StationeryIn the past lithography and traditional printing methods were used if the artist wanted to market reproductions of original artwork. While effective, these methods had serious drawbacks:First and foremost, a high output number would compromise the value of any reproduction. Second, the quality of 4 color copies limited the color rendition of such reproductions. Also, the choice of substrates was dismal compared to giclée. The advent of high-end digital printmaking has opened a new world for artists: more paper choices, better color, limited production.On a pure marketing standpoint, artists who have shows and lectures can now suggest giclees to potential buyers. Collectors in particular want to buy art that is not made in mass quantities. When buying a giclée they are assured to possess something rare and exquisite.Giclees are well established in the art world; they are bought and sold in world class auctions as well as in galleries. Many museums display giclees. Listen to your clients: I recently had a call from a portrait artist. She has a business where customers come to her for family portraits she makes on watercolor paper. She had a few inquiries regarding making copies so that more than one household could have the portrait of their loved ones. At the same time they asked for a quality print, possibly on the same paper. We reproduced the original and it was virtually impossible to distinguish it from the giclée. Now the artist was happy to make additional income and the families had as many portraits as they wanted!No matter what the market is, whether it consists of commissioned art or not, high quality reproductions can generate an additional stream of income given the proper marketing.How can you increase the value of your artwork?One proven method is to create posters (It has been done for a long time by artists and photographers) and sell the posters at art shows. This creates a buzz and facilitates the selling of your work in a poster format to be displayed in various locations. A well designed poster is one of the best advertisements!Second, create art and make high quality giclée reproductions without ever selling your originals. Make for example an artist proof edition of 25, sign it and release it as the only art available.If you wish to be able to sell your original you can do so and still increase the value of your art. Start with small limited editions. As soon they are sold out the value will increase. Always establish and maintain a personal relationship with every past, current and potential buyer of your art! Buyers connect emotionally with the art as well as the creator. They will be more receptive to collecting more work if they feel a bond. Use the InternetCreate a website with a portfolio so people can see the art. Add the URL to business cards, posters, postcards etc. Optimize the site for keywords you want to target (i.e. abstract paintings, oil paintings of flowers, portraits on oil etc.)The artist is encouraged to pre-sell the complete limited edition if a LE is decided. It is a good idea to track the collectors and notify them when the particular edition is sold out. Another advantage of having a website is to create a newsletter notifying people of limited edition publication as well as accomplishments and new art. These practices reinforce the added value of their current (or potential) purchase. Last but not least, ask for a Certificate of Authenticity from the printmaker.We have more information available at Our guide to giclee printing and marketing.