If you are planning for the business presentation file or projects, color copies are better to use than black and white copies. Color copies make your presentation attractive and impressive and can show your commitment and professionalism in the work.
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If however you think that color copies are not necessary and would be a waste of money you can use black and white copies and make the work impressive by using the nice envelope for the project. Black and white copies are suitable for many of the work when you want to provide simplicity and some simple designs. These are proper for some of the niches in your business work.
Choosing a Printing Method - Offset, Digital, Or Color Copies
Here is a quick guide on the different types of printing processes to help you decide which style is best to print your marketing piece.Offset Full-color offset printing involves taking your artwork file and creating a "plate" for each of the four process colors - black, cyan (blue), magenta (red), and yellow. Though you see many colors in the finished product, only these four colors are used (also referred to as four-color process). These plates are loaded onto the printer and, one at a time, transfer the process colors to paper to create your finished product. Choose offset print if: o You are printing full-color, high quantity - usually over 1000 pieces. o Your job bleeds (images/color go off of the edges of the paper). o A high-quality piece is important in the final product. o You can wait 7-10 days plus any ship time.Digital Digital produces a much higher quality piece than a color copier, and is similar to offset printing quality. This process can print to large, high-quality and heavy weight paper stocks. Traditional printing plates are not used, and these systems can merge lists and addresses to personalize each piece as it passes through the press.Digital print is best if: o Only smaller quantities (under 1000 pieces) needed. o You are printing full color and especially if it bleeds. o You can wait 5 days plus ship time.Color Copy Some print shops have high-speed color and black and white copiers that can produce decent results. As with most copiers, you are limited by the size and thickness of your paper and the color quality that is reproduced. You may not get a 100% color match all of the time. This could be critical when your logo or branding colors need to show consistency in your marketing pieces. Color copies are a good choice when: o Only a small number of pieces are needed. o The quality of the piece is not critical. o Your piece does not bleed. o You can wait 1-2 days plus any ship time.Keep in mind that the digital art file you provide for printing may also impact the style of printing you can choose.
Envelope you use to carry your letters and documents gives the first and the last impression to your work. It is therefore necessary that you give whole lot of commitment and invest time for making it perfect.
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Unattractive or simple looking envelope may not be appealing to your business clients whereas if you use the printed envelope and use some good quality envelope printing, you can get much attraction towards your projects.
Today more and more business companies are hiring professional printers and printing companies that can serve them best and can help them in increasing their business. Business growth generally depends on the confidence you have and the attraction that you can create towards your business clients to get them attracted towards your successful business.
Top quality letter heads, postcards, memo cards, files, envelopes, brochures, and many other sort of documents, if well presented can help increase your business to great extent. These should be made attractive and impressive with the aim to attract your customers and business clients. It is therefore essential that you choose the best printing partner that suits all your needs and can satisfy all your requirements on time.
Marketing Prints and color copiesDoes this scenario sound familiar? Your print shop went two days beyond the promised delivery date of your promotional materials. Your freight forwarder did not deliver before the weekend but showed up on the following Monday. Your assistant and the mail room person both called in sick for the next few days. You are now 5 days behind on a crucial 6,000-piece mailing to your distributors. The mailing included an invitation to your company's special events at the upcoming trade show that is costing your company thousands of dollars. With our manual mail processing system, how will we get it out on time? Could this project have been saved?Whether a small business or a large corporation, the new generation of mailing supplies, mailing equipment and mailing machines, are designed to streamline your mailing procedures, boost efficiency and affect your bottom-line.Envelope PrintersThe recent premier of the inkjet envelope printers has eliminated the crucial step of generating laser printed labels and can enhance your marketing efforts. Studies have shown that customers will open mail with directly printed envelopes more often that label printed envelopes. Most models print in black but some 4-color printers are also on the market. In addition to mailing addresses, envelope printers will also print bar codes, return addresses, graphics, and marketing messages on your envelopes. Most printers can handle an assortment of envelope sizes and thickness. Be sure to check that your mailing software is compatible with the equipment you are considering. Bottom line savings include time spent monitoring label printing, clearing up printing jams and the cost of labels. Folding MachinesFrom desktop to large industrial models, today's folding machines offer a wide range of features including batch counters, mail inserters, memory guides, and the ability to handle stapled materials. A wide variety of folds are available including standard C folds, accordion folds and brochure folds. Cost effective and time saving, these machines are essential in ensuring seamless mailing operations for your company.Mail OpenersFor businesses that process large quantities of incoming mail, automatic mail openers offer a wide range of features that open envelopes and keep your mail neat without damaging contents. They are highly efficient and allow your employees to save valuable time for more important tasks.Postal ScalesTwo money saving must-haves for any size business are the postal meter and scale. Today's scales can interface with your postal meter and have features such as shipping rates for Fed-Ex, UPS and other freight forwarders programmed into the scale. They can handle anything from a single envelope to large parcels and eliminate overpayment of mailing fees to save you money.In days gone by, refilling your postage meter meant standing in long lines at the post office with your meter in hand. Today's meter can be refilled via your phone line for up to $1,000 in postage simply by setting up an account with USPS. Under federal law however, they are the only postal machines that must be leased and cannot be purchased. Most models offer auto feeds, envelope sealing and stacking to expedite your mail preparation. They offer security features, and account coding that enable you to keep accurate records of money spent for your mailing projects. Assessing Your Mailing NeedsFor smaller businesses, first concern in purchasing new equipment is often price. Large businesses often focus on time saving and cost effective features when purchasing or upgrading equipment. The most important aspect in purchasing or upgrading your postal equipment is assessing your company's needs. Here are a few questions you will need to answer when determining your company's requirements:Are your mailings needs low, medium or high volume?How much do you spend on your postage daily, monthly, yearly?What are your primary types of mailing, i.e., letters, postcards, parcels, business articles, etc?What product features are necessary?What is your budget and what pricing are you looking for?What equipment are you lacking that will help streamline your mailing operations?Will you need training, service or support options?After you've determined you needs, go ahead and shop around to find the best 21st century mail products and solutions for your business and guarantee your company's success every time.
Color copies are best when they come out of a new (latest technology) machine.
Choosing a Printing Method - Offset, Digital, Or Color CopiesEnvelope printing can play a significant role in the promotional campaign of a company. Many companies try to reach prospective consumers or clients through inexpensive postal mail. However, in this kind of advertising, the envelopes that carry the promotional leaflets and letters play a significant role in attracting the client's attention. Thus the envelopes need to look attractive. Envelope printing comes in handy here. By having envelopes custom printed by printing service providers, companies can have those customized as per requirement, with motifs, names printed in designer fonts, and a whole lot more. The list of customizations is seemingly endless. If you use envelope printing as a promotional tool for your business, there are some things that you should always keep in mind. These include:1.Envelopes need not always be printed in a plethora of colors. Most people don't realize that drenching envelopes in color does not always guarantee the customer's undivided attention towards those. Stylish fonts and interesting motifs can make even envelopes printed in black and white stand out in a crowd of envelopes. Mail based marketing benefits most from envelopes printed in designer fonts with elegant motifs and pictures on top. Make sure that the name of your organization is clearly readable.2.Choose envelopes made of strong paper. Envelopes that get tattered or torn easily are not a good idea. After all, the envelopes are the client's window into your company. Making the client form a good impression about the company is the reason those envelopes were sent in the first place.3.Envelopes are of various types and it is important to choose the right kind of envelope for the right task. Business envelopes are good for promoting new business ventures or special offers that a company might be running during the time. Window envelopes are good for social announcements, or for promoting not-for-profit projects. Specialty envelopes are good for sending product samples, and promoting individual products in a focused manner. Specialty envelopes can also be used to request a customer's feedback on a certain product or service. These can also be used to send short surveys to learn the customer's feedback on a certain product or service. Use the correct type of envelopes for your mail based campaign. It will be more effective. These points should help you choose the right kind of envelopes for a successful mail based marketing campaign. Choose the right type of envelope, have it printed well, and continue towards gaining a larger client base than ever before.